NorthCut is a performance marketing firm built for operators who want a partner, not a vendor. We take a small retainer, a cut of the revenue we generate, and we only win when you do.
A fixed monthly retainer and a one-time setup fee. You get a full marketing engine: paid ads, landing pages, email follow-up, tracked calls. Clean, predictable, no revenue share. The fastest way to start.
A small base covering media spend, plus a 10–20% share of the new revenue we attribute. We agree on a baseline before we start, so you only pay on real lift. 12-month term, mutual skin in the game.
For established operators doing $250k+/month who want a growth team, not a vendor. We run the entire marketing function — strategy, creative, media, analytics — for a monthly base plus a revenue share on attributed lift. Think fractional CMO with skin in the game.
Most agencies charge you whether they deliver or not. We flipped the model. Our base is small, our skin is real, and our contracts are built around a single number: attributed new revenue.
If we don't grow your business, we don't grow ours. That's the whole pitch.
A 20-minute conversation. We listen, learn your numbers, and decide together if there's a fit. No slides, no pressure.
We tear down your current funnel and send back a one-page plan: what we'll do, what you'll pay, what you'll earn.
Ads live, tracking installed, landing pages deployed. You start seeing leads before you've finished onboarding.
Monthly reporting, quarterly strategy. As revenue grows, our share grows — and so does yours.
We'd tried three agencies before NorthCut. They were the first ones who didn't just want a check — they wanted the business to actually grow.— Placeholder, future clientTestimonial placeholder — replace with real quote after first case study.
Leads strategy, sales, and client partnerships.
Runs operations, finance, and attribution systems.
Drives prospecting, outreach, and pipeline generation.
Honest answers to what most operators want to know before they pick up the phone. If you don't see your question, ask it directly on the call.
Performance marketing means the agency is paid based on outcomes, not effort. Traditional agencies bill a flat retainer whether your revenue grew or shrank.
NorthCut charges a small base retainer plus a share of the new revenue we attribute to our work. If we don't move the needle, we don't earn much. If you grow, we grow with you. The incentives are aligned by design, not by promise.
Before we begin, we lock in a baseline — your trailing 90-day average monthly revenue. Each month we measure your actual revenue and only earn a share of what's above the baseline. If you're below it, no revenue share applies that month.
Attribution is tracked using dedicated phone numbers, unique URL parameters, conversion pixels, and manual lead-source tagging. You receive a monthly attribution report showing exactly how the figure was calculated.
Paid advertising on Meta and Google. Landing page builds and ongoing optimization. Email and SMS lead nurture. Weekly performance reports. Monthly strategy reviews. Review acquisition systems. Conversion tracking and attribution.
What's not included: ad spend itself (you pay platforms directly on your own card), printing or physical marketing materials, third-party tools we recommend but you license separately.
The first 30 days are about fixing leaks — review acquisition, follow-up systems, landing pages, tracking. You'll typically see conversion lift before ad spend even ramps up.
Paid campaigns go live around day 14-21, with meaningful data and optimization happening from day 30 onward. Most clients see measurable revenue lift inside 90 days. We don't promise outcomes — anyone who does is lying — but the model is designed for compounding returns from month 4 onward.
Because we make the rest of our money when you grow. Partnership is structured so prospects with confidence in their business — and willingness to share upside — get the lowest base cost. We're betting on the revenue share.
Foundation is higher because there's no upside share. It's pure flat-fee work for operators who want predictable costs and don't want performance-based pricing.
Yes. Foundation is a 90-day minimum. Partnership and Scale are 12-month minimums. The longer term protects the rev-share model — we invest heavily in the first 90 days of setup, and the upside takes time to compound.
Both Partnership and Scale include a kill clause: after month 6, either party can exit with 30 days' notice if results aren't being delivered. We don't lock anyone into a bad relationship.
You do — always directly, on your own card. We never run client ad spend through our accounts. The ad accounts (Meta Business Manager, Google Ads) are owned by you with our admin access only.
This protects both sides: you retain full ownership and control, and we're never on the hook if a payment fails. If we ever part ways, you keep everything.
AUD. We're a Sydney-based agency working with Australian businesses. All pricing, invoices, and contracts are in Australian dollars. GST is added where applicable.
Local service businesses in Australia doing roughly $30k to $250k+ in monthly revenue. We focus on industries with strong unit economics where marketing can move the needle: med spas, dental clinics, home services, fitness studios, legal practices, and similar.
We work best with operators who answer the phone, follow up with leads, and treat their customers well. Marketing amplifies what's already there — it can't fix a fundamentally broken business.
20-30 minutes on Zoom or phone. No pitch. We ask about your business, your numbers, what you've tried, and where you want to be in 12 months. We listen far more than we talk.
If we think we can help, we'll tell you exactly how and send a proposal within 48 hours. If we can't help, we'll tell you that too — and often refer you to someone who can.
No — and anyone who does is either lying or about to be in trouble with the ACCC. Marketing outcomes are inherently uncertain.
What we do guarantee is the process. A clear scope of work each month. Weekly reporting. Monthly strategy reviews. Transparent attribution. And the rev-share structure means we only really win when you do — which is a stronger commitment than any verbal guarantee.
Weekly email updates with leads, spend, cost per lead, and what we're testing. Monthly strategy calls walking through attribution and revenue impact. Partnership clients get a live dashboard.
Every lead is tracked back to the campaign, keyword, or ad that drove it. Every dollar of ad spend has a return calculated against it. If something isn't working, you'll know — and so will we.
Three founders, each owning a distinct function. Cooper handles strategy and client relationships. Heney-Lee runs operations and attribution. Ben drives prospecting and partnerships.
We're Sydney-based, work remotely, and intentionally stay small. We'd rather take on 20 great clients we can serve deeply than 100 we can only serve shallowly.
Heavily, and honestly. AI helps us produce more ad variations, faster research, and tighter reports than agencies working manually. Every piece is reviewed and edited by a human before it touches your campaigns.
We won't pretend otherwise. We'd rather tell you exactly how we work — modern tools, human judgment — than charge premium prices for hidden manual work that doesn't actually serve you better.
Get in touch. Our model fits best with local service businesses, but we've thought about how it adapts to freelancers and creator brands trying to scale.
For freelancers, the leverage usually comes from positioning, productized offers, and lead generation rather than paid ads. We'd love to talk about whether the rev-share framing makes sense for your specific situation.
The cheap services charge $500-1,000/month to "manage your Facebook ads." They typically run one campaign, send a basic monthly report, and disappear. No strategy, no attribution, no real ownership of outcomes.
We're building a marketing engine — ads, landing pages, follow-up, attribution, optimization, retention — and we tie our success directly to yours. Different category of service, different category of result.